The Business of Emotions….

          Business…. Of what?. A product was always in imagination when I heard while studying. I was born in the 80’s. for the last 15 years, the print of emotions having been transferred from human to currency notes or the human transferred emotions to business..!!??. Really? We can say that emotions become products which can sell or buy..!

Painting by me. Copied from Artist JP Singhal from India.

          Entertainment is a good medium to run our life in a good way. But when I watch those reality shows that have less reality is useless. They are creating drama scenes with editing and people are forced to see that. During free time at night I usually surf my favourite channels. A one reality show that presents singing talents was going on and when anything about music on the corner I love to listen. There was a scene created for one contestant . One guy was a well known singer in his region but the show presented him like he was so poor to survive. The judges are praising all the contestants fluently without noticing any faults. They act like they feel the best performances that have never been there. The parents of contestants need to follow dramas. The way some singers cry is spending more time in scenes than singing. The notes those singers sing are not real but the way judges praising wrong notes is sad to watch!. The way they are praising and giving overconfidence to those new singers is a very poor thing. When it comes to the reality for those singers they actually found themselves with lack of performance and singing qualities. The same things happen in other reality shows too.!!  The show directors create a drama by showing the contestant’s poverty and they make money.. !!??? How shameful an act they do..?! When someone is poor and others earn money by showcasing them.?!

        At one day, I was watching one channel and there was a man on stage with some rhythmists. He kept that harmony in his voice of sadness and telling a story of elders and children. Somehow suddenly, his voice was broken at stage while telling a story about one mother and her son. There was a story of one mother who lived in an old age home. The programmer cried on stage, the audience cried, rhythmists cried and off course the viewers cried who were watching that channel. It was really a heart touching story about parents and children. I thought he gave a good message to the audience for taking care of their elders or parents. By the time I came to know that he usually takes 30,000 INR for those crying moments.. ?! Immediately after the programme he gets totally out of sadness.. 

       The theory of the business goes to the bottom. I think that without any drama creation the TV shows which actually a reality show can run on top and also those programmers can earn by giving good speeches without materialistic tears..!!! This situation I found when I went to one funeral of a relative. Their family arranged one singer to feel some heart touching moments. The singer sang a sad song and many people cried.. After that, when everyone was going home one man went to congratulate the singer..!! The man was appreciating the singer and told him that it was really nice..?!! The man forgets that it wasn’t a nice moment and the singer couldn’t reply at all.. !!

      Emotions are not the resource of business,they are invaluable and only can distribute…

Thank You So Much..

©Jigar Soni

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